STUDY ON AWARENESS ABOUT GOVERNMENT SCHEMES FOR REFINANCING AMONG START-UP ENTREPRENEURS OF KALYAN ULHASNAGAR AND NEARBY AREAS, WITH SPECIAL REFERENCE TO "PRADHAN MANTRI MUDRA YOJANA"

Start-up is a new concept which is gaining quite popularity among young and mid aged population of India. The
reasons for growing start-ups in India is, Indian population including males and females are willing to become selfreliant
and independent while fulfilling their dreams are another motives to start a owned business venture, as we
all know that growth prospects in a service or job are comparatively mediocre, people are moving towards the idea
of coming with a small or medium size start up business in their nearby vicinity. To start a small venture may not be
difficult, but the difficulty arises later on after the few years of operating that small or mid-size business, where
people are not able to sustain their venture for a long period of time due to increasing competition and changing
needs of the customer, it is observed that most of the start-ups fail and take an exit from the market within 4 to 5 five
years after starting, as they are not able to accumulate funds to continue the business, the reason is that in starting
period the income is less, most of the businesses are running on break even point and even few on losses, due to
which after few years they are short of refinancing capital to keep the business running as retained earnings are
hardly saved.
To make these new start-ups sustain and survive for a longer period of time there are few refinancing schemes which
are launched by government of India for the capital benefit and other training needs of the young entrepreneurs to
imbibe more entrepreneurship skills among the Indian population and motivate them for settling themselves through
a entrepreneurship venture as an option for earning income and also to fulfil the needs of the society, one such
initiative of government is “Pradhan Mantri Mudra Yojana” which was launched in the year 2015 by the current
Prime Minister of India Mr. Narendra Modi. The motive of this study is to know that, are people residing in Dombivli-
Kalyan and nearby areas aware about Mudra Yojana and other such refinancing schemes launched by Indian
government and the challenges and requirements for their new start-ups.