STARTUP INDIA: OPPORTUNITIES AND CHALLENGES

The Startup is not a new concept; it exists right from the first industrial policy. The private entrepreneur has been
encouraged to establish industrial units. However, the startup India initiated by the present government, to encourage
new generation to enter into the production/manufacturing/trading activities. According to this initiative there are
many opportunities for the young generation to startup with their new ideas. To facilitate the growth of startups
and provide encouragement, Startup India initiative was announced on 15th August, 2015. This initiative has rolled
out several programs with the objectives of supporting entrepreneurs, and transforming India into a country of job
creators instead of job seekers and also provide 19-point action plan to promote Startup India initiative. The research
proposes to find opportunities and challenges of Startup India initiative with reference to Gujarat and Maharashtra
and suggest measures to solve issues and challenges of Startups in India.