Diffusion of Innovation of E-Commerce among Service Sector SMEs in Malaysia During and Post-Pandemic Covid-19: A Qualitative Approach

This study investigates the critical determinant for e-commerce adoption in Malaysian SMEs. It aims to see how the adoption of e-commerce influenced the food and beverages service sector in Malaysian SMEs during the Covid-19 pandemic and to find out the benefits SMEs have gained from the implementation of e-commerce in Malaysia since the outbreak of the pandemic. Theoretically, the study develops an integrated framework for a better understanding of e-commerce adoption in SMEs, while practically, it leads to several major findings that provide stakeholders with insight for developing appropriate strategies and policies to enhance the diffusion of e-commerce in Malaysia.