EDTECH INDUSTRY: GOLDMINE TO GRAVEYARD

About 4-5 years back, the edtech industry was considered as the blue-eyed boy of the venture capitalists. Companies
were getting unheard of valuations and newer and newer edtech companies were springing up. However, come 2021-
22, layoffs became the name of the game. What are some reasons which led to the rising of edtech companies to dizzy
lights? Why were these companies galloping away to crazy valuations? What happened post Covid which led to a
downfall? Taking BYJU’s as a case, this paper tries to find some answers Keywords: Educational Technology; Edtech
in India; marketing.