Digital Agriculture Technology: Adoption & Attitudes Study

The research involved surveying almost 800 individual farmers and conducted focus groups and interviews with IFA committees and other industry stakeholders. The goal of this research is to:

• establish the current awareness and usage of farm technology,
• the barriers and positives of digital technology
• and the most effective approaches to training and education and any additional support requirements.

Key players across the industry such as agri-businesses, government, technology companies, research bodies, and most importantly farmers themselves, can use these the findings and recommendations from this research to help farming transition to a digital future which will benefit the economy as a whole.