A STUDY ON AWARENESS OF FINANCIAL INVESTMENT SCHEMES AMONG WORKING AND NON WORKING WOMEN

The present research paper is regarding awareness about the financial investment pattern among the working women as well as non working in the city of Ambernath and nearby areas. The main objective of the study was to find out the awareness level among the WM and NWM regarding financial investment and its importance. The study was conducted on working women across both government and private sectors and non working women. A convenient sampling technique was preferred for the study. The data was collected by online mode, the tool was a structured questionnaire which was administered on 130 respondents. It has been found that the majority of them preferred to invest their savings in fixed deposits with banks for the safety as they feel it is more secure, followed by investing in gold. Few are aware of the various investment patterns like mutual funds, SIPs, Share market etc., but avoid risk in investing in these schemes.