IGNOU, THE LARGEST OPEN UNIVERSITY IN THE WORLD USED SOCIAL MEDIA; FACEBOOK AND TWIITER EXTENSIVELY DURING THE COVID-19 PANDEMIC TIMES (2020-2021) AS AN OUTREACH TO ITS 3 MILLION PLUS LEARNERS ACROSS INDIA

Social media marketing is the use of social media platforms and websites to promote a product or service. Social
networking websites allow individuals, businesses and other organizations to interact with one another and build
relationships and communities online.Marketing through social media becomes effective through its ease of access,
use of viral marketing techniques and ability for sharing information.