E-COMMERCE IN INDIA: CHALLENGES AND THEIR SOLUTIONS

The term E-Commerce means the process of buying or selling products on the internet. In simplest language, ECommerce
refers to the meeting of buyers and sellers over the internet. E-Commerce involves many technologies
such as online banking, mobile banking, electronic fund transfer, online transaction processing, online marketing
etc. E- Commerce has become an integral part of everyone’s life. Though it is not famous in rural areas because of
internet issues, it has been growing slowly in many parts of the country. The main objective of the study is based
on analyzing different challenges faced by E-Commerce and their solutions.