A COMPARATIVE STUDY OF INDIVIDUAL AGENTS AND BANCASSURANCE IN PRIVATE SECTOR LIFE INSURANCE COMPANIES

In the current era the nature of doing business has changed drastically. Several challenges have been
posed before businesses. After COVID-19, distribution of products and services has been
unprecedentedly changed. Many online and direct channels have come up. Insurance is also such a
business where distribution has an important role to play.
This particular study focuses on performance of individual agents and the bancassurance channel of the
private sector life insurance industry. Every company explores those distribution channels which will
give maximum sales with minimum cost. Study will help to understand which channel is growing and
which one is facing challenges.