EVOLVEMENT OF ECOTOURISM TO BUILD DEVELOPMENT STRATEGIES IN THE VOLGA- VIATKA DISTRICT

This paper carried out a SWOT analysis on ecotourism development to build development strategies in the Volga-Vyatka economic district, and then proposed development strategies. Our finding shows that Volga-Vyatka Ecotourist development strategies were: enhance the ecological awareness of the entire population and create a good atmosphere for ecotourism development; break the talent bottleneck of ecotourism development by brainstorming a tourism product, make a scientific and feasible master plan for the ecotourism development of Kotelnich; develop quality ecotourism products; innovate marketing strategies for ecotourism.