Analysis of the efficiency of management of the sales system of enterprises

The subject of the study is the analysis of the effectiveness of management of the sales system
of enterprises.

The purpose of the study is to conduct an analysis of the product sales system in order to develop
effective management solutions.
Research methods. The work uses the dialectical method of scientific knowledge, the method of
analysis and synthesis, the comparative method, and the method of summarizing data.
Work results. The paper defines the directions of conducting a research in the management of the
enterprise’s product sales system. Factors of diversification of production are given. The stages of the
search for an idea for the range of products to be produced are outlined. The methods of product idea
generation are characterized.
Conclusions. The analysis of the product sales system for the purpose of developing effective
management solutions made it possible to conclude that before making a decision to enter this or
that market with a new product, it is necessary to take the following measures: to carry out full–scale
scientific and development research works on this product or groups of goods; carry out certification,
labeling and packaging; analyze the market situation. This will make it possible to form a modern,
consumer–oriented assortment of products that will have advantages over competitors’ offers and
will stimulate its sales.