A Study on the Impact of CRM in Bank

           Customer Relationship Management (CRM) primarily caters to all interactions with the customers or potential customers, across multiple touch points including the Internet, bank branch, call center, field organization and other distribution channels. CRM software is a vital business management tool for the banking sector. For any service-based industry, an apt customer management is a primary determinant, which is capable of changing the companies face. A great CRM solution can assist any sector in marketing new customers, deal closure and facilitating outstanding support service. But the perks for banking sector are lucrative exceptions.