AUDIOVISUAL TRANSLATION (AVT) IS IT A TRANSLATION OR AN ADAPTATION PROCESS?
Authors/Creators
- 1. National university of Uzbekistan named after Mirzo ulugbek Tashkent, Uzbekistan
Description
The main aim of writing the article is to introduce the reader to audiovisual
translation, subtitling, as of the most thriving areas within the wider discipline of
Translation Studies. For many years ignored by academics and teachers alike, it
has since the 1990s gained well-deserved visibility thanks to the proliferation and
distribution of audiovisual materials in our society. The value of the image is of
crucial importance in our daily lives and we are literally surrounded by screens
of all shapes and sizes. Television sets, cinemas, computers, and mobile phones
are a common and recurrent feature of our social environment, based on the
power of the screen. We come across them at home, in our work place, on public
transport, in libraries, bars, restaurants and cinemas. We spend a fair amount of
hours watching screens and consuming audiovisual programmes to carry out our
work, to develop and enhance our professional and academic careers, to enjoy
ourselves and to obtain information. It would not be an exaggeration to talk about
the ubiquity of the image in our time and age.