DIGITALIZATION - EMPOWERING WOMEN ENTREPRENEURS

Entrepreneurship is the ability and desire to establish, administer and succeed in a startup venture along with
risk entitled to it, to make profits. Countries have embraced technology and digitalization for the benefit of its
citizens which also includes half of the population i.e. women. With Women Entrepreneurs becoming highly
important to the economy, there is a growing interest in understanding how to better utilize this important
resource. In recent years women entrepreneurs have gained remarkable boost in creating job opportunity and
productivity at the national and international level. The ability to use information and communication
technologies has become crucial nowadays as it is spreading wings in all areas of Business. This paper attempts
to study how digitization has helped the growth of women entrepreneurs and empowered them. The study is
based on secondary data and case studies of some successful women in digital era. This paper presents how the
Digitalization is influencing women entrepreneurship.