TENANCY: A NEW ERA OF HOUSING AMONG MILLENNIALS

For individuals born between the 1950s and the mid-1980s, owning a house was viewed as a status symbol,
financial security, basic need, and also as an asset. On the contrary today’s modern working class considers
renting a profitable option, the Indian real estate sector has witnessed a paradigm shift as a consequence of this
thinking. This research provides a critical comparative analysis of consumer behaviour of Millennials towards
buying a property with the help of facts and data from real estate market of India. We have used non probability
convenient sampling method for assemblage of data and also circulated Google forms, through which we
attempted to understand various aspects of the working class’s thought process, which was circulated over a
sizeable population. We conclude that on account of ongoing and foreseeable inflation trends and other
economic and social factors, renting is more equitable for the working class to the point that they attain financial
stability and are ready to bear the inflationary household and other expenses and interest rates of home loans
at the same time