A STUDY OF OUT OF HOME (OOH) MEDIA AND SUSTAINABLE MARKETING

Marketing strategies and business are two side of a same coin, evolution of marketing has begun right from the ancient
phenomenon of mercantilism to millennials of 21st century. Marketing research and its philosophies are very important
if it needs to survive in any scenario whether its traditional or modern out of Home (OOH) Media modes of
advertisements, both have to relate how it could maintain code of ethics related to sustainability marketing with a
correlation of business strategies and saving the environment.
This paper is an attempt to find out how marketing management, Out of Home (OOH) Media studies can make
contribution towards development of sustainability marketing to help the living organisms and nature having rights to
heal themselves.