Marketing tools for reducing business risks at innovatively oriented agricultural enterprises in the conditions of adaptation of foreign economic activity

Relevance of the research topic. The study of the issue of marketing tools for reducing
entrepreneurial risks at innovatively oriented agricultural enterprises in the conditions of adaptation
of foreign economic activity is conditioned by the lack of a unified approach to the implementation of
the algorithm of this process.

Formulation of the problem. For the successful and long–term functioning of an innovatively
oriented agricultural enterprise under the conditions of a market economy, it is necessary to obtain
steadily growing profits. The expediency of making a specific management decision, in particular in
the field of marketing, the nature of which involves a certain degree of risk, can be revealed through
its analysis and evaluation. This issue in the conditions of adaptation of foreign economic activity
determines the relevance of the research topic.
Setting the purpose and objectives of the study – to investigate marketing tools for reducing
business risks at innovatively oriented agricultural enterprises in the conditions of adaptation of foreign
economic activity.
Research method or methodology. The article uses the following methods: monographic, graphic,
analysis and synthesis, systematization.
Presentation of the main material (research results). The basic theories, signs, conditions
of risk are disclosed and a detailed classification of enterprise risk is provided. The basis of risk
management at an innovatively oriented agricultural enterprise should be timely identification and
assessment of risks. Active risk management with marketing tools requires decisions and the adoption
of appropriate strategies by the enterprise.
Field of application of results. The results of the study can be used in the practical activities of
innovatively oriented agricultural enterprises to reduce business risks.
Conclusions on the article. Using marketing tools to reduce business risks, it is possible to carry
out risk management planning of an innovatively oriented agrarian enterprise in the conditions of
adaptation of foreign economic activity. At the same time, it is necessary to carry out the following
methodical procedures: conducting a risk analysis and building a risk map of the enterprise;
formation of a qualified team of experts, instruction on the correctness of conducting research and
its assessment, organization of conducting examinations; creation of a normative–reference and
methodical information base.