Published March 21, 2023 | Version v1
Dataset Open

SHIFT OF ONLINE CONSUMER PURCHASING BEHAVIOR IN VIETNAM DURING THE COVID-19 AND IN THE NEW NORMAL CONTEXT

Authors/Creators

  • 1. Foreign Trade University
  • 2. MobiFone Corporation
  • 3. BI Norwegian Business School
  • 4. Mekong Development Research Institute

Description

The study’s findings contribute to clarify shift of online consumer purchasing behavior and factors affecting the frequency of consumers’ online purchases in pandemic and after the pandemic’s demise, in order to help business to developeffective marketing strategies and enhance their presence in the e-commerce sector. 

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