Published March 16, 2023 | Version https://www.ijassjournal.com/2021/V4I2/4146575527.pdf
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Marketing Strategies After Towards COVID-19 Hotel Business Success in Thailand

Authors/Creators

  • 1. (Faculty of Liberal Arts and Science Kasetsart University Kamphaeng Sean Campus,Thailand.)

Description

This paper aimed to study 1) marketing strategies towards hotel business success in Thailand With the quantitative method, the questionnaire covered 400 samples of 4-star and 5-star hotel operators from Thailand with non-probability and accidental sampling. Then, the data were analyzed with descriptive statistics for the respondent's information and with the correlation and multiple regression to find out any concordances between the strategies and the hotels' success. The research indicated that 1) for the whole of the strategies, Price (X2) (β =0.205, α < .01) and Promotion (X3) (β =0.517, α < .05) had a statistically significant effect on the hotels' success, respectively.

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References

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