Political Communication of Candidates in Earning Voter Support during the Covid-19 Pandemic

This research describes the political communication of candidates to reach the support from voter during the Covid-19 pandemic in the Rokan Hulu regional head election 2020. To analyze it, Raymond Bauer's (1964) headstone (kepala batu) theory is used, with qualitative and quantitative approaches. The qualitative approach is used to explain the political messages conveyed by candidates to voters and to map the suitability of the political messages of the candidates needs of voters, while the quantitative approach is to describe the types and levels of the voter needs. The research findings are (1) Several messages of political candidates has paid attention to the problems and the voters’ need (2) The voters' needs are still in basic problems such as infrastructure, employment, business capital, school facilities, agricultural and livestock assistance and sports facilities (3) The candidates who post programs according to voters’ need will not automatically get majority support from the voters. The political candidate's message is not the sole reason for voters to make a desicion