Tokopedia Innovation Through Promotion and Easy to Use Applications on Community Buying Interest in the Pandemic Time Covid 19
Authors/Creators
- 1. Master of Communication Science, Gunadarma University, Depok, Indonesia
Description
Promotion and ease of using applications (user friendly) from Tokopedia fostered public interest in visiting applications and buying products during the Covid 19 Pandemic. The uncertain Covid 19 pandemic has prompted Tokopedia to innovate through promotions and ease of use of applications. The research method used in this research is quantitative method with a sample of 100 respondents to the Tokopedia application users. The results show that there is an influence of Tokopedia's innovation through promotion and ease of use of the application so that people are interested and interested in shopping at Tokopedia during the Covid 19 pandemic. Innovation through continuous promotion can influence people to shop. The prolonged Covid19 pandemic has made people refrain from doing activities outside the home and Tokopedia sees this opportunity. The ease of using the application also influences the public to shop on Tokopedia. The easier it is for people to access the application, it makes them reluctant to switch to other applications.
Files
4146575371.pdf
Additional details
References
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