COVID-19 AND CHANGING BUSINESS DYNAMICS IN TEXTILE & APPAREL INDUSTRY

Textile industry in India is one of the major contributors of Indian GDP. It is one of the oldest sectors of Indian economy. Every sector are badly affected due to COVID-19 including textile industries which is one of the worst affected sector globally. This pandemic made textile industry become standstill. Many workers from this sector either migrated or took up some other odd jobs to have their livelihoods. It becomes very important to understand the impact and to adapt with the situation of before pandemic and after pandemic. This research paper attempts to study the changing business dynamics post COVID-19 and the losses made by textile and apparel industry during the pandemic period. Government has also taken many crucial steps to subsidies the impact of COVID-19 by providing some financial assistance to the various sectors.