Influence of Sport Product Packaging on Consumer Decision Making Here the Case Study of Li-Ning Basketball Shoes in China
Authors/Creators
- 1. International College, Rajamangala University of Technology Krungthep
Description
This research was conducted in Guangzhou, attempting the deductive research method. Self-managed questionnaires were used to collect data on Chinese people. The collected data is numerical data. The purpose of the research is to study the factors of packaging that influences Chinese consumer’s decision making. The target population of this research are current Chinese customers of Li-Ning basketball shoes who have experience with Li-Ning basketball shoes products. The customers will be selected in Guangzhou City of China and have the experience with Li-Ning’s basketball shoes. The total number of customers is 400 LiNing’s customers. The results show that product attributes, product design and product materials are significantly related to Chinese consumers' decision making for the Li-Ning’s basketball product
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1369142170.pdf
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References
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