Published February 24, 2023 | Version https://www.theijbmt.com/archive/0941/1795799638.pdf

Perception of Travelers on the Nigerian Airline Communication Technique: A Study of Selected Airlines

  • 1. Department of Mass Communication Covenant University, Ota Nigeria
  • 2. Department of Mass Communication Covenant University, Ota Nigera

Description

Communication is an essential human requirement. It involves the expression of one"s thoughts, ideas, and opinions in an understandable manner. Communication could be verbal or non-verbal, and it is an essential aspect of successful organisations. Effective communication in organisations builds employees' confidence in their employers; it helps employees better understand the vision and mission statement of their organisation, and it promotes internal relationships among staff. Therefore this study seeks to assess airline communication issues and the Nigerian airline travelling experience.The study adopted the use of questionnaire (quantitative). The study concluded that when it comes to responding to requests on Twitter, Arik and Dana are the best in the country, typically responding in under five minutes. The study concluded that Twitter is a great way for passengers to stay informed because it is simple to use and create, read, and respond to tweets takes little time, that the aviation industry is encouraged to invest more in the latest iterations and innovations in digital communication since they contribute positively towards passenger facilitation

Files

1795799638.pdf

Files (421.7 kB)

Name Size
md5:8de23a53eb73dca66b73b5c9d487cd4b
421.7 kB Preview Download

Additional details

References

  • Adebayo, S. I. (2003). Passengers' safety in the air: The Movis Company. Ikeja: Lagos.
  • Adeoye, A. B., Musa, A. &Afolabi, O. J. (2018). An evaluation of the challenges, prospect and opportunities of air transport operation in Nigeria. AFRREV STECH:An International Journal of Science and Technology, 7(2), 78-91.
  • Ajeyalemi, O. F. &Olarewaju, A. D. (2020). Low cost strategy as a remedial prescription for resuscitating Nigeria"s ailing domestic airline industry: The customers" perspective. Consumer Behavior Review, 4(2), 66-83.
  • Ajulo, S.B. (2003), "Aviation Handbook." Vintage Publishers Ltd; Ibadan. Volume 1.
  • Akpoghomeh, O. S. (1999). The development of air transportation in Nigeria.Journal of Transport Geography, 7(2)
  • Amadeus (2020). THE EVOLUTION OF AIRLINE MERCHANDISING. https://amadeus.com/documents/en/airlines/white-paper/the-evolution-of-airline- merchandising.pdf
  • Ashford N., Stanton H.P. and Moore C., Airport operations, 3 rd ed., 2006, McGraw-Hill; New York
  • Asquith, J. (2020, April 6). If Aviation was a country it would be the world's 20th largest by GDP. https://www.forbes.com/sites/jamesasquith/2020/04/06/if-aviation-was-a-country- it-wouldbe-theworlds-20th-largest-by-gdp/#6045ddc2e5b5 (Accessed 8th April, 2020). Aviation Handbook (2002).Evolution of the aviation industry in Nigeria. Vantage Publishers, 2002