A STUDY OF STRATEGIES TO IMPROVE SOCIAL MEDIA VISIBILITY AMONGST YOUNGSTERS

Social media began in the early 2000s. With respect to LPG policy, the whole world is the new market, with
new ventures acquiring customers all around the world with the help of social media. Visibility of a brand
seems to be nowhere in this tight competition. youngsters lack how to use social media to its full potential.
Therefore this paper attempts to suggest strategies to develop social media visibility as overall skill
development in this new era for youngsters. The main objective behind this paper is to inculcate social
media visibility skills within youngsters and minimum experienced graduates which aligns with and achieves
organizational goals. This will allow the youngsters to gain a deeper understanding of the organization's
social media goals and communicate effectively and efficiently with the right mix of tools to stakeholders.
Two important aspects shall be used to inculcate this skill as the overall development of a candidate. Firstly
branding strategies which relate to how to behave and communicate with various stakeholders on social
media and second technical skills, which allow youngsters to improve visibility with right techniques and
solve any challenge by social media platform.