Published February 21, 2023
| Version https://www.theijbmt.com/archive/0931/1938462490.pdf
Journal article
Open
Generating positive financial result from IP exploitation
Authors/Creators
- 1. PHd candidate Department "Marketing and Management" ORCID https://orcid.org/0000-0001-7694-5105 VUZF University 1" Gusla"str. Sofia 1618, Bulgaria
Description
IP objects are valuable intangible assets which can generate positive financial result. The means for this are: practicing the rights, sale, license, litigation and deterring of third parties. Each of these means has its advantages and disadvantages. For the company, to derive maximum advantage from each of the IP objects owned or in use, it is necessary to pay attention to the estimation of usage and the realization of which object in what manner to be used and decide which method is mostly appropriate to be applied,
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References
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