Published February 20, 2023
| Version https://www.theijbmt.com/archive/0926/756401630.pdf
Journal article
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Effect of Delivery Service on University Student's Satisfaction & Reorder Intention on Chinese Restaurants in Korea
Authors/Creators
- 1. Assistant Professor, Keimyung University, Department of E-Trade, Daegu, South Korea
- 2. Assistant professor, The University of Suwon, International College, Gyeonggi-do, South Korea
Description
This research paper examines customer intention to reorder in respect to delivery service and product satisfaction. Our research model includes delivery service, satisfaction and reorder intention. Satisfaction in this research model work as mediating variable. A survey method was adopted to collect data, collected data were analysis using SPSS to see the correlation between variables. A significant relationship was found between delivery service and reorder intention as well as moderating role was also note with satisfaction and reorder intention.
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756401630.pdf
Additional details
References
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