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Published February 20, 2023 | Version https://www.theijbmt.com/archive/0924/1022487174.pdf
Journal article Open

Services Marketing is Different

Creators

  • 1. Marketing Department, Al-Zaytoonah University of Jordan

Description

This study is a systematic reviews research planned to achieve an in-depth understanding for the basic concept of service marketing. The world economy nowadays is increasingly characterized as a service economy. Developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy.

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Additional details

References

  • Afridi, F. K. (2009), "Extended Services Marketing Mix and Emergence of Additional Marketing Ps", The Journal of Managerial sciences, Vol. 3, No.1, pp. 137-143.
  • Central Bank of Jordan (2017) the annual Report
  • Gilmore, A. and Carson, D. (1996), "Integrative qualitative methods in services context", Marketing Intelligence and Planning, Vol. 14, No. 6, pp. 21-26
  • Zeithaml, V.A. and Bitner, M.J. (1996) Services Marketing. McGraw-Hill, New York
  • Regan, W. J. (1963), "The Service Revolution", Journal of Marketing, Vol. 27, No. 3, pp. 57-62
  • Zeithaml, V. A., Parasuraman, A. and Berry, L. L. (1985), "Problems and Strategies in Services Marketing", Journal of Marketing, Vol.49, No. 2, pp. 33-46.