NEED OF DIGITALISATION FOR ECO-LABELLING IN INDIA

Ecolabels are regarded as an exceptional marketing and advertising tool that informs contemporary
consumers about the green traits of a product. In the recent years, digitalisation of ecolabelling and
sensitizing towards environment has increased a lot. With an aim to promote sustainable living
environment- government, NGOs and various other organizations are working towards the goal of
maintaining the environment. This paper talks about Ecolabels which is a tool towards promoting
environmental sustainability and how it can grow through digitalising. In a crux the study explains that
individuals are moderately aware about eco labels. They do lack the awareness and knowledge regarding
eco labels. Also due to low government efforts, low media coverage and difficulty in availability of green
products, eco labelling do face a barrier in reaching its sky. Also, people are not much motivated towards
environment and thus they prefer to buy cheap over green.