GREEN HUMAN RESOURCE MANAGEMENT (GRHM) AND SUSTAINABILITY: TRENDING PHENOMENON IN THE CORPORATE MARKET

Green Human Resource Management (GHRM) is the growing need of the hour. In the contemporary world,
the competition in the open markets is increasing, making the firms to find alternative sources of
management techniques to boost productivity and improve profit. None of the principles can be as effective
as GHRM where not only the human resources are trained adequately to earn the profits, but also the
environmental management is thought of in the same direction. In this principle, effective HRM practices
are implied in the companies, which follow the protocol to prevent environmental degradation. This
involves training the employees to provide the services in an eco-friendly manner. The main advantage of
this is along with the increase in profit and improvement of the brand image of the company, the production
cost will decrease, wherein the carbon footprints can be managed effectively. Thus, it can be said that
GHRM helps in attending overall profits in one go.