SOCIAL MEDIA MARKETING: A CONCEPTUAL STUDY

Social media is now pervasive and critical for web accession, content sharing, and social networking in
recent years. Social media creates a sizeable market for firms like online marketing because of its
reliability, coherence, and immediate advantages. Social media marketing refers to marketing done
through social media. Companies may now speedily, evidently and with success stretch out to their target
customers all thanks to social media marketing. In addition, social media marketing comes across a number
of travail in the industry. This article discusses the gains and drawbacks & difficulties of social media
marketing in the recent times & the strategies to overcome them. This study will accumulate the available
research on social media marketing & bring to light and potential research directions. Social media
marketing is a type of digital advertising that makes use of the capability of well-known social media
horizontal surface to further market and achieve branding objectives. In order to understand the overall
impact of media on marketing, this article seeks to examine the effects, advantages & pitfalls of using social
media as a tools for marketing.