PERCEPTION OF SPEECH AGGRESSION AS A MANIFESTATION OF DOMINANCE

The authors investigate the phenomenon of speech aggression in the texts of various directions. In the process of the linguistic and pragmatic analysis, various forms of speech aggression are presented on the actual material, and an attempt is made to analyze their use, taking into account the factors that determine the generation and functioning of speech aggression. It is revealed that the problem of speech aggression is actual in the modern world. One of the important factors of aggression is associated with a number of nonverbal and situational aspects, as well as the degree of "maturity" of an individual. The richer the communication and life experience of a message recipient, the less often he/she perceives a received text as aggressive and less often shows retaliatory aggression as a defensive reaction. The formation of an influencing text as aggressive also depends on external circumstances and the speaker’s personality. The broader and richer the management tools of a text author, the more likely he/she will prefer non-aggressive methods of influence to achieve the goals set.