IMPACTS OF ARTIFICIAL INTELLIGENCE ON BRAZILIAN E-COMMERCE LOGISTICS DURING THE COVID-19 PANDEMIC

Abstract : With the advent of the Covid-19 Pandemic, which spread rapidly from March 2020 across Brazil, a decline in face-to-face commerce was observed and the need to adapt the tools used in negotiations for service by electronic means. In view of this scenario, investments were made in technologies to optimize processes associated with e-commerce, as an example of the use of artificial intelligence in the logistics of this type of commerce. From this perspective, this article aimed to identify the impacts of artificial intelligence on Brazilian e-commerce logistics during the Covid-19 pandemic. The methodological process consisted of carrying out a descriptive qualitative research based on the development of a bibliographic survey. Based on the research carried out, an increase in e-commerce revenue was observed during the COVID-19 disaster state period (2020 - 2021), in addition to the adoption of technological tools associated with artificial intelligence in the logistical process of the e- commerce. Given the above, it was concluded that the implementation of artificial intelligence in the e-commerce logistics process promotes a positive impact, since it adds value to the products and services offered, inserts the company in the competitive market and promotes the improvement of the efficiency of the process.