Digital – marketing in global information processes world economy

Relevance of the research topic. In today’s conditions, the worldwide Internet is gaining significant
popularity, penetrating into all corners of human life: economic, social, scientific, cultural, etc. Internet
technologies push enterprises to the global level, simplify and improve the conclusion of various contracts,
speed up communication and facilitate the search for a target audience, expand the possibilities of
promoting goods and/or services in the virtual space through the Internet. Therefore, one of the priorities
for ensuring the development and improvement of the competitive positions of domestic enterprises on
international markets is the introduction and use of modern marketing technologies.
The rapid growth of e–commerce became the basis for the emergence of a new direction of the
modern concept of interaction marketing – internet marketing, digital – marketing, together with this
there is a need to research a new structure in general marketing that would determine the specifics
of achieving marketing goals on the Internet, which determines the relevance of this study.
The aim of the study research of scientific–theoretical and scientific–methodological foundations
of digital – marketing in the process of digitalization of the world economy.

Research methods. The article uses the dialectical method of scientific knowledge, the method
of analysis and synthesis, comparison, the method of summarizing data, the research is based on a
systematic approach to the considered problems, the study of their relationship and development.
The results of the research are scientific and theoretical developments of the foundations of
Internet marketing, the identification of phenomena and patterns of development of digital marketing,
which are aimed at direct practical use in the field of economics.
Field of application of results. The results of the research can be the basis for further scientific–
theoretical and scientific–methodological studies and used in the expansion of the activities of
enterprises in the field of electronic commerce, both in domestic and international markets.
Conclusions. Systematization of scientific and theoretical knowledge, phenomena and patterns of
development of digital marketing is the scientific basis for their further research.