ЯКІСТЬ МОВНОЇ ПІДГОТОВКИ ФАХІВЦІВ ЯК СКЛАДОВА ІМІДЖУ ЗВО

One of the current problems is the language culture of society, particularly among young professionals.
Today, language fluency is particularly relevant and important for personal development, especially for those
who use words as the main tool of their profession. When a person at a high level possesses all the richness
of language, one has a powerful means of influencing other members of society. Correct, standardized
speech can ensure the speed of mutual understanding between the participants of communication. In the
period of the formation of a new democratic European society, and the reform of secondary and higher
education, the issue of language training of specialists becomes important and relevant. Recently, the quality
of language training of specialists is particularly relevant and important for the development of a specific
person, as well as for the image of higher education institutions. Therefore, a higher school, taking care of
the quality of language training as a component of the image of higher education institutions, should, first of
all, take care of proper teaching of the Ukrainian language.