ІМІДЖ І СИСТЕМА РЕЙТИНГУВАННЯ ПАРИЗЬКИХ УНІВЕРСИТЕТІВ

The object of this paper is the system of top universities in Paris according to international world
university rankings. The parameters of the success of Paris universities are determined with a focus on their
historical roots and present achievements. Review of the literature revealed that the leading universities went
through the processes of effective reorganization and consolidation, which contributed to a significant
improvement in their positions in the world ranking system. The universities in Paris have always been
considered to be prestigious higher education institutions to get a degree, as well as a center for training
scientists, conducting scientific research, and providing innovative development. Investments in educational
and scientific projects of universities bring numerous benefits and are the key to the economic development
of the country. A positive image of a higher education institution is formed by two components: descriptive
(information and knowledge about universities and their activities) and evaluative (evaluative and emotional
attitude towards universities and their activities).