ІНТЕРНАЦІОНАЛІЗАЦІЯ ОСВІТИ ЯК ЗАСІБ ПІДВИЩЕННЯ ПРИВАБЛИВОСТІ УНІВЕРСИТЕТУ

The paper considers internationalization of Higher Education as a key to improving its quality, as a
determining factor of a university attractiveness and its competitiveness in the market of educational services.
Giving due credit and acknowledgement to PUA’s effort and achievements in the sphere of internationalization,
the author states that the process has been developing much slower than it was supposed to. The paper
reviews the factors impeding the process of internationalization recently.
The fact that international contacts and partnerships proved to be of great help in the war time providing
Ukrainian students with new opportunities is highlighted in the paper. It touches upon the most recent among
PUA’s international projects –“Joukraine” funded by DAAD and bringing together a German university with
three major Kharkiv education institutions training professionals in the field of Economics and Management.
The courses designed within the project may be seen as the first stage in building a double degree programme
of PUA and SudWestphalian University of Applied Sciences.
The paper considers a variety of existing double degree models, which allow universities to select
among them and pick the model which meets the demands of the current moment and the students’ needs
best. According to the author, realization of a double degree programme with a European partner is supposed
to be the next step for PUA in the university’s entry into the European education context