НАУКОВО-ПОШУКОВА РОБОТА СТУДЕНТІВ ЯК СКЛАДОВА ФОРМУВАННЯ ПРИВАБЛИВОСТІ ПРИВАТНОГО ЗВО

The thesis focuses on the scientific discussion of the ways of the motivation of the students for the conducting their scientific and research activity as the main component of forming the image of the private higher educational establishment. The work reveals the priority tasks of the humanitarian education in Ukraine today, among which are the following: understanding and following by the students the norms and rules of their behavior that are to be satisfied about the high level of students’ social responsibility; the formation, development and deepening the motifs and motivation of the process of the students’ self-improvement; comprehension, gaining the norms and rules of social responsibility of students’ behavior, implementing them
in the scientific and research activity; obtaining the strict understanding that some changes serve as the condition for the development and work for the perspective; demonstrating the emotional and volitional attitude to the personal actions concerning students’ social responsibility; self-control, self-esteem of the behavior and the skill of making some changes in it. To achieve the mentioned above tasks one should apply the synectic ways and means in the organization of the scientific and research work of the students of the
private higher educational establishment