The impact of individual factors in ethical determining of pharmaceutical marketing

Abstract
This study provides the impact of individual characteristics, such as age and level of
education, on issues dealing with ethical pharmaceutical marketing. The used data were
collected from questionnaires distributed to doctors of the University Hospital Center
“Mother Teresa” and pharmaceutical distributor companies operating in the Albanian
market. This paper shows that in determining ethical pharmaceutical marketing, age
group, has a statistically significant effect. For more, this paper shows that the 31-40
and 41-50 age groups are statistically significant different from 18-30 age group in
terms on the determination of ethical pharmaceutical marketing. Also, is shown that the
level of education (BA or Master), has statistically significant effect on the determination
of ethical pharmaceutical marketing. Based on our results, recommendations are made to
improve the ethical reasoning evaluation on issues related to marketing.