A general overview of business information systems, in the function of market recognition

Abstract

Today we witness the reality of a world that is changing with the rhythm and very
high dynamics, in particular in the field of information and communication technology,
which has made it possible for the market and the competition in every field of human
activity, to develop globally. At the same time, we are aware that technology development
provides a chance and opportunity for all, regardless of their location or group affiliation.
Thanks to this development of information and communication technology, it has become
possible to realize sophisticated Information Systems, which have created opportunities
for mass use in almost every sphere of human activity. In this regard, in this paper we
have chosen the topic of: A General Overview of Business Information Systems, applied
in the function of market recognition. These enables companies to store, create, transform
and distribute information and conducting in-depth and complex business data analysis,
in order to recognize the market in general, and decision making support to the managers
and developers of business planning and marketing strategies!