THE PARADIGM OF KNOWLEDGE, KNOW-HOW, SOCIAL INTELLIGENCE FOR WORK ACHIEVEMENT

This research aims to study the importance of the variables: Knowledge, Know-How and Social Intelligence with Work Achievement. The researcher applied the quantitative research method, collecting data from 400 entrepreneurs. The results show that Knowledge, Know-How and Social Intelligence had a relationship with Work Achievement at high level and these three variables were also able to predict Work Achievement at 82.7%. The entrepreneur should adopt the procedure of learning management in order to utilize knowledge gained from the experience of the practitioners should increase the activities on know-how in order to enhance personnels skills and ability to apply various knowledge including should practice the soft skills, especially social intelligence which helps personnel to have a positive attitude toward themself and others. If this can be done continuously, it will create sustainable work achievement.