The Artworld vs Art

Reflecting on the commodification of the art and the economic character of the large part of the artworld - from one side, from the other - I address the performative turn in art in 20th century, mentioning current examples from the field of art, as Sokołowsko Laboratorium Kultury and Gropius Granary. This difference I view in transcultural perspective, conscious of the historical and cultural character of the modernist understanding of art as pure, for art sake. The theoretical analysis I support with the effects of my research from the past years on contemporary art of non-European cultures, recently on East African art and culture within TPAAE project.