HUMAN VITAL CULTURE WORLD: THE ETHNOCULTURAL ASPECT

The article addresses the problem of the ethnocultural aspect of the human vital culture world. In modern socio-cultural realities, culture is precisely the phenomenon in which the conditions and the corresponding prerequisites for both social and human development are contained. In the context of life creation, culture, on the one hand, is a powerful means of protection against the chaotic nature of life, on the other hand, it is the basis, condition, method, and process of ‘self-purification’, selfordering of the living world, thanks to which a person ‘passes’ through oneself the entire existential reality. The purpose of this article is an attempt to comprehend the role which the vital cultural world plays in human existence. The theoretical and methodological basis of the article is the works of I. Herder, G. Hegel, V.S. Bybler which are essentially the key to the philosophical understanding of culture; the psychoanalytic concept of S. Freud and C. Jung, in which human life is represented as a cultural activity, and the creation of culture – as the creation of this life. The works of such authors as Yu.V. Bromley, E.A. Baller, S.A. Arutyunov, L.N.Gumilev, A.S. Akhiezer, V.M. Mezhuyev, Yu.V. Lotman, A. Kroeber, S. Klakhon have significantly expanded the conceptual and methodological opportunities in the culture problem analysis from the standpoint of historical and cultural development. The publications of modern authors (V.S. Belgorodsky et al., L.A. Jensen and J.J. Arnett, I.A. Apollonov, and I. D. Tarba) are useful in analyzing the studied problem in the context of the globalization of cultures. The main research methods are comperative and typological methods which allow comparing different ideas, identifying common and different in them, which made it possible to identify the specifics of the ethnocultural aspect of the human vital culture world. In the process of mastering the cultural world, culture is transformed from a socio-social form of expression into an individual-personal vital culture and ethnoculture, acting as a means of transforming objective factors into a subjective way of looking at the world. The measure of ethnocultural potential development is determined by the measure of sociality. The higher the measure of cultural development, the higher the measure of sociality. This idea is of particular importance nowadays when interethnic and intercultural issues are no less relevant. Ethnoculture as the most important component of universal culture influences the formation of a person’s life values and meanings system, contributes to the development of constructive interaction with different cultures carriers skills and abilities, and the formation of attitudes towards People’s peaceful coexistence. The authors conclude that the vital culture world is a socio-cultural justification of the vital stability of human existence, representing that sphere of human life creation that fills the life world with meaning, ensures people’s awareness of their human nature and essence.