APLICAREA METODEI DATA MINING PENTRU ANALIZA TRASEULUI DE DEZVOLTARE PROFESIONALĂ A ABSOLVENȚILOR

Purpose of the article: this article aims to analyze the professional path of graduates of the Accounting degree program, who studied at the State University of Moldova

Methodology: Based on the synthesis of specialized literature, it was hypothesized that higher studies in the field of accounting offer a higher chance of employment in the labor field according to the qualification obtained or in adjacent fields. To achieve the goal, a questionnaire was applied to a sample of 85 graduates of the State University of Moldova in the Accounting degree program, which studied in full-time and part-time forms of education. Graduation period: 2019 – 2021. The accumulated data was processed with the Data Mining technology - Data Clustering method. Intelligent data processing was performed with the analytical platform Deductor using Kohonen Maps. Also, the authors applied traditional research methods: analysis, synthesis, comparison.

Conclusions: The research carried out allowed the delimitation of 4 clusters. This clustering allowed us to find that the graduates of the Accounting program, who completed studies in the full-time form of education in the recent year, as a rule, follow a master's program or combine their master's studies with a job according to the qualification obtained upon graduation from the bachelor's program. Graduates from part-time studies, as well as those who graduated 2-4 years ago, are employed in the labor field according to the qualifications obtained. Most of the graduates answered that they are satisfied with their studies at SUM. An important aspect for the accounting profession is the identification of professional self-development needs. Thus, it was found that in the first 2 years after graduation, graduates do not follow continuing education courses, but after 3-4 years - this necessity appears.

Implications: the results obtained will allow the coordinators of the Bachelor of Accounting program to improve the quality of the program and initiate continuous training programs for graduates of the program.

Originality: the research of the professional path with the application of the clustering method is proposed for the decision-makers in order to improve the study programs in order to increase the insertion of graduates in the labor market according to the qualification obtained