Digital Privacy Awareness on the Adoption of New Technologies in Ecommerce Platforms

This paper looks at digital privacy, its aspects of trust, concerns and control, and its influence on the adoption of new technologies during and after the COVID-19 outbreak. It examines the current awareness of individuals of digital privacy and explores its effect on the relationship between digital privacy and the adoption of new technologies. The paper also investigates if the level of awareness of individuals has changed after COVID-19.

This research aims to bring renewed awareness to digital privacy changes and stimulate mindfulness of technological innovations and privacy concerns. The research will provide value for organisations that develop innovations, new products and new technologies in eCommerce, as it will provide insights into the importance of digital privacy for individuals in any future pandemic crisis era.