FROM EXPERIENTIAL DRESSING OF SENEGALESE WRESTLING GALAS TO EMOTIONAL CONSUMPTION OF SPECTATORS

The objective of this research is to report on the emotional experiences experienced by the direct audiences of the wrestlinggalas, in order to take stock of the means to be implemented for the experiential dressing of events. To better identify the consumer experiences at stake during the strike fighting shows and in addition to a documentary research, we carried out a qualitative and ethnographic approach. The results show that the organizers of galas have ceased to have a purely sporting vision of the event, to offer a strong dose of entertainmentwithin the stadium hosting the galas, thus, creating an experiential environment that allows viewers to experience moments of emotional consumption.