Digital transformations in healthcare: Improving the pace of change by demo videos

During the COVID-19 pandemic, organizations were forced to digitally transform their business in a timely manner. Especially the healthcare sector has faced unexpected needs for rapid digitization and acceptance of technological innovations. Previous research does not identify if training, in particular with the use of demo videos, impacts the pace of digital transformation within hospitals. Based on this, the following research question is formulated: “What is the influence of demo videos as a training method on the pace of digital transformation in the healthcare sector?”. Literature research and interviews with experts who have experience in digital transformation in healthcare were used to collect data. The results showed that demo videos can improve the pace of change by improving user acceptance, which is improved by the flexibility of demo video training and the creation of engagement of people. This research contributes to the quality of healthcare by creating more flexible and (modern-)digital hospitals. Future research can statistically prove the recommendations by conducting an experiment.