ТЕОРЕТИЧНИЙ АНАЛІЗ ФЕНОМЕНУ «КРЕАТИВНИЙ ПОТЕНЦІАЛ»

The paper presents the results of theoretical analysis of the phenomenon of creative potential, reveals the impact of its components on the psychological well-being of the individual.
As a result of conceptualization of the phenomenon of creative potential of the individual revealed its basic components, represented by figurative and verbal creativity, which allow to solve creative tasks of any content in any subject field, regardless of the specific activities of the subject; socio-psychological components represented by the creative environment in which creative activity is realized, communicative and social creativity, which enable the creative nature of communication and interaction in the group; regulatory components of creative potential, represented by motivation of creativity as an interest in creative activity, willingness to take risks as a tendency to solve complex problems and search for thrills, metacreativity as a regulatory mechanism of creative activity.