Street Food - An Emergent Model of Branding

Urban population has resulted in the rise in the number of street food vendors in almost every city today. Migration from rural to urban areas has created a need among many working people to eat outside the home. Additionally, people prefer more of this street food to cater to the variety sought by the palate.

However, when we have an urban population that is so obsessed with branded items in various other products, they seek out unbranded street food.

This paper attempts to study the absolute lack of any type of branding and marketing efforts in selling street food but the success of it. It tries to identify and create customer branding.