ADVERTISING TEXT IS A COMMUNICATIVE UNIT WITH A SPECIAL STRUCTURAL AND SEMANTIC FEATURES

The world of modern man in the era of the development of audiovisual and electronic media is a media space, which is nothing more than a specific environment where the virtual life of the whole society, as well as individual social groups and individuals, takes place. The media space, in turn, generates a media fact - “an informational error or a deliberately false message modeled as reliable”, as well as a media text that replaces the traditional journalistic work. It manifests itself as a fragment of media discourse and is completely determined by it.